How we check prices
Where prices come from
- Each price is taken from the retailer’s own product page, or from the brand’s official UK store (shown as “direct from brand”).
- We leave out Amazon and all other marketplaces. Golem Commerce sells on Amazon UK, so including it would be a conflict of interest.
- We show the standard selling price. Delivery charges, membership prices and voucher codes are not included.
How often
- We aim to recheck every listed price at least twice a week, and each one shows the date it was checked.
- If we can’t reconfirm an offer within 8 days, or the product page no longer works, we remove it.
- We keep each product’s lowest and highest price from every check, which is what the price history charts show.
Rules that keep comparisons accurate
- Large gaps are verified: if the dearest price is more than twice the cheapest, we don’t feature the product, and both prices are rechecked at the next update.
- Reductions must be backed up: we only highlight a price below a retailer’s “was” price when another retailer currently charges close to that “was” price.
- Price decides the order: retailers are listed cheapest first. Nothing else changes the order.
Spotted a mistake?
Prices change often, so the retailer’s site is always the final word. If something is wrong, tell us the product and retailer and we’ll correct it.